Luxury Hotel PR

Roxburghe Hotel
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Insight

Luxury Borders hotel, the Roxburghe, required relaunch PR following a refurbishment of its public spaces.  At the top end of the country hotel market, good reviews and recommendations within UK-wide travel media were essential to boost business.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Idea

Our travel and tourism team secured new photography of the hotel and launched this to the travel media. We targeted reviews in quality publications and high end press trips, and secured inclusion in scoop-ups.  Social media was an essential tool for showcasing the hotel’s people and offering.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Impact

Overall the relaunch secured a significant increase in bookings, particularly from the South East. UK-wide newspaper travel coverage and wide reaching online travel sites endorsed the hotel following press visits.  Sectoral media targets, such as the country sports and golf press, also reviewed the hotel, bringing interest-focused enquiries. Group bookings increased as a result of business tourism media coverage too.

Our tourism and travel team works with hotels and tourism destinations every day.  Our travel desk service secures inclusion in features and round-ups both in print and online.  We really enjoy hotel PR - and we're good at it - it's always worth a chat.
Angela Casey
Managing Director

Contact

Angela Casey

Managing Director

With many years’ industry experience, Angela is almost a veteran communicator, but that doesn’t mean she is old-fashioned.  Her social media skills are as well-honed as her senior counsel and she still likes to roll her sleeves up on client work.  She brings insights, creativity, a strong team ethic, and is an expert in crisis communications and social media.

Devan LaBrash

Account Manager
Results count for Devan. She excels at media relations, placing stories to achieve maximum coverage, and understands the intrinsic connection between great media campaigns and positive public awareness. A natural organiser, she creates the kind of evaluation that clients love to pass around, especially for the travel and tourism sector and B2B clients.