Blair Estate

National and international media outreach

Angela Casey
Media Relations, Digital Marketing
We managed a short campaign for luxury venue, Blair Estate to help the business recover bookings lost through the pandemic. The Estate had not undertaken PR before and was new to media, so we created a small programme to support their sales. Work included advice on social media, generation of press interest including lining up features in US and UK magazines (Forbes, Scottish Field etc) and holding an outdoors luxury media event during the summer which introduced the castle to media. With a particular focus on international visitors, our media work supported a range of bookings over one year and beyond, with interest from the US and Germany in particular.