Colonnades a the Signet Library launch PR

PR for luxury hospitality

Consumer, Food & Drink
Digital Marketing, Media Relations
Luxury hospitality PR
Luxury caterer, Heritage Portfolio, invested in Edinburgh’s historic Signet Library to open the city’s finest tea salon.  With our knowledge of the drinks and premium catering market, we identified newshooks and the fact the overall work would increase understanding of Heritage Portfolio as a high end food & drink provider.
From previous project work on the high profile, Pommery Champagne Bar each August, we understood the brand and the target audience well.  With strong, luxury lifestyle coverage and engagement, we had a base on which to build an understanding and aspiration for the new tea salon.  Ahead of opening we created a plan including: social media; news stories around suppliers and provenance; profiles of key people; and we scheduled reviews.
Pagoda secured a high number of lifestyle and food reviewers from UK and international luxury publications.  In addition, we focused on local food reviewers and events/wedding press to use the salon to highlight the luxury venue in which it is housed.
Over 80 pieces of coverage in lifestyle, food, MICE, local and online media drove visits and very quickly, the Colonnades were number one on TripAdvisor.  Our campaign audience reach was over 14 million users.  Sales during and immediately after our project created a genuine buzz around the Colonnades.