SSSA was launched in 2017 as a new way of celebrating the work of Scotland’s social services sector. Our challenge was to spread the word to individuals, teams, and organisations across the country. Support was needed throughout the entire project – from promoting nominations, facilitating an online judging process, engaging with industry stakeholders, and hosting the afternoon tea awards ceremony.
Building on the bold identity created for the awards in 2017, we used media coverage to establish legitimacy and extensive social media management to drive traffic and stakeholder engagement. Creating a partnership with regional colleges, video content was also produced to bring inspirational nominee stories to life.
Vibrant, lively, and chatty social media channels supported our media work and provided a significantly raised profile for the Scottish Social Services – reaching leading organisations and individuals in the social services and care industry.