Shining a spotlight on social services

Scottish Social Services Awards
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Insight

SSSA was launched in 2017 as a new way of celebrating the work of Scotland’s social services sector.  Our challenge was to spread the word to individuals, teams, and organisations across the country. Support was needed throughout the entire project – from promoting nominations, facilitating an online judging process, engaging with industry stakeholders, and hosting the afternoon tea awards ceremony.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Idea

Building on the bold identity created for the awards in 2017, we used media coverage to establish legitimacy and extensive social media management to drive traffic and stakeholder engagement. Creating a partnership with regional colleges, video content was also produced to bring inspirational nominee stories to life.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Impact

Vibrant, lively, and chatty social media channels supported our media work and provided a significantly raised profile for the Scottish Social Services – reaching leading organisations and individuals in the social services and care industry.

These amazing, inspirational awards deserved to be put in the spotlight. The strategic partnerships, online engagement and traditional media work went well together to establish the Awards as a prestigious annual event within the sector.
Lynne Ziarelli
Senior Account Director

Contact

Lynne Ziarelli

Senior Account Director
  Lynne is a skilled all round communicator who creates clear messages and helps clients get the best results to achieve their PR aims. She thrives on local engagement and is an expert at public information campaigns and consultations, while creating a strategic heart and creative flair that underpin PR activity.

Paul Surgenor

Senior Account Executive
With a Master’s in policy, Paul is putting to use his combined interests of public affairs and PR. He keeps a shrewd eye on the agenda, translating developing news stories into identifiable effects for clients. An avid social media user, Paul is also adept in communicating messages across many channels.

Lucy Edgington

Account Executive
With experience in Property & Development, B2B and consumer PR,  Lucy knows her stuff, whether it's media relations, copywriting or social media. Organised – never without a to-do list – and always ready to explain the commercial benefits of PR to her clients, she has a winning PR combo.

Lorna Saunders

Consultancy Manager
The office anchor who enables others to excel in their roles, Lorna simply takes care of everything.  Her eye for detail makes her a highly efficient event manager, as well as a respected editor and proofreader, while her negotiation skills make her an asset to the business, its staff and its clients.