Bidfood, one of the largest food wholesalers in the UK, planned to open a new concept “Hospitality Hub” in Central Scotland. Intended to showcase its Scottish suppliers to the company’s food service customers, the facility comprised a series of rooms, with different catering set-ups. We designed a PR programme to help Bidfood build strong relationships with the business, trade and food & drink media in Scotland and increase its share of voice. We also used the opening of the Hub to highlight the company’s investment in the Scottish food and drink industry amongst parliamentarians and civil servants. We secured extensive coverage in all target print and online media in Scotland, as well as one-to-one interviews with business press to build relations with Bidfood’s business development team
