Frame Technologies

Digital and media relations

Holly Russell
Trade & Technical/B2B
Media Relations, Digital Marketing, Branding & Websites
Bespoke self-build timber supplier, Frame Technologies approached Pagoda to raise its profile to self-builders across the UK.
Our objectives were to raise the company profile to a targeted consumer audience, increase traffic to the website and ultimately boost enquiries to drive sales.
We switched the marketing approach from a focus on B2B to target consumers with a softer, aspirational edge, confirming the reputation of the business as a safe pair of hands. We also recognised that the MD was a major selling point, offering timber expertise and a friendly, personable approach.
Most customers research potential timber frame suppliers online, yet very little SEO work had been performed for the business. We found the target audience was most active on Facebook and Instagram, yet the previous strategy was focused on Twitter and LinkedIn.  Our strategy therefore combined targeted editorial on correct platforms on social media; and working to boost SEO.
Over one year our approach secured
  • a 55% increase in web users in just one year
  • an increase in sales enquiries of 40%
  • an increase from 0 to almost 1,000 followers on Facebook. By the end of the year, Facebook was the fourth top referrer to the website
  • a coveted Build It award win
  • doubling the followers on Instagram
  • when asked why they approached Frame Technologies, customer referenced impressive search engine results and the fact that the MD appeared in a number of technical slots within reputable magazines, which gave them the confidence that he was an expert in his field
Our work won Gold in the Consumer Relations Campaign category at the CIPR PRide Awards