Portavadie is a high end development of luxury apartments and experiences in a remote and beautiful lochside setting on the far west coast of Scotland. A new £10 million spa facility was the A-list attraction to bring Portavadie to the attention of the global travel market
We selected a small but influential number of top-tier destination writers and brought them to Portavadie to experience the allure of luxury and comfort, set in a stunning location. We chose writers whose audience appreciated the value of a ‘hidden gem’ where remote means the opportunity to rest and recharge. We also created press information for promotion across core strands: weddings, weekend breaks, sailing and conferences. Portavadie reached an online and print audience of almost 400 million. When The Guardian reviewed it following a visit we organised, there was a corresponding 300% increase in bookings. Overall, the campaign delivered equivalent PR value of £1.6m and put Portavadie onto the ‘unique luxury’ map.
