GORE-TEX® brand PR

W L Gore & Associates
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Insight

W.L. Gore & Associates, the maker of GORE-TEX® technology, required UK communications support for its European PR strategy  as well as native English speakers to write copy and media materials for its global communications effort.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Idea

We implemented trade PR activity to reach industry decision makers and prospective brand partners with news of Gore’s latest innovations, alongside consumer PR to target potential customers in the outdoors market. Using our knowledge of the B2B and B2C sectors, we adapted the corporate PR programme and tailored it for the UK, ensuring that we effectively communicated Gore’s company background and values to an audience mostly unfamiliar with it.

We also produced materials for Gore’s global PR programme. Understanding the wide variances between cultures and countries around the world, we focused on overarching themes about the company’s impact, rather than regionalising the messaging by being too specific.

 

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Impact

In the UK, we have increased Gore’s profile with its target audiences by achieving news coverage in both trade and consumer titles; coordinating features about new Gore technologies, product innovations and the company’s history; setting up product trials and reviews with media and organising experiential opportunities for both consumers and journalists.

Globally, we have produced media materials about new technologies, key messages to shape the worldwide PR programme and a series of blog posts celebrating the company’s milestone anniversary and its history of innovation.

We work as part of the W L Gore & Associates PR team in partnership with agencies throughout the world.  We live and breathe the product too, with the office packed full of active GORE-TEX® users!
Devan LaBrash
Account Manager

Contact

Devan LaBrash

Account Manager
Results count for Devan. She excels at media relations, placing stories to achieve maximum coverage, and understands the intrinsic connection between great media campaigns and positive public awareness. A natural organiser, she creates the kind of evaluation that clients love to pass around, especially for the travel and tourism sector and B2B clients.