Video Case Studies

Donaldson Timber Engineering
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Insight

While the construction industry is still very traditional – with an audience that continues to engage with print trade publications – circulation figures have been steadily decreasing and more and more content is moving online. As current leadership teams move towards retirement age, we recognised the importance of speaking to the next generation, and ensuring our PR plan promotes brand awareness of Donaldson Timber Engineering to the industry’s future decision makers.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Idea

We regularly write case studies for DTE, which we place in print magazines and distribute via quarterly newsletters to staff, customers and stakeholders. We wanted to continue sharing the company’s capabilities and technical expertise in this format, but knew that we needed to be innovative in our approach. We decided that as trade publications were improving their online presence, creating digital content was a prime opportunity to innovate our existing PR programme and communicate with a new audience. Video case studies are not a new idea in general, but there were no examples of this in the timber and construction sectors, so saw an opening that online publications would also be interested in.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Impact

Video footage of a site under construction was much more visually impactful than still images, and helped us to illustrate the depth and scale of the project. We combined on-site film with interviews of the customer and DTE’s project leaders to explain the technical aspects of the development, creating a video under two minutes in length that shared all of our key messages both verbally and visually. Because this particular project was about a small, private housing development, we targeted housebuilders and self-builders and placed it on Professional Housebuilder and Property Developer’s website at no charge; the first content of its kind on the site.

We have a longstanding and trustful relationship with DTE and the time was right to create something that was not only original for them, but also unique for the sector. It’s a slow process, but gradually we’re introducing our timber clients to the digital world!
Devan LaBrash
Account Manager

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Devan LaBrash

Account Manager
Results count for Devan. She excels at media relations, placing stories to achieve maximum coverage, and understands the intrinsic connection between great media campaigns and positive public awareness. A natural organiser, she creates the kind of evaluation that clients love to pass around, especially for the travel and tourism sector and B2B clients.

Holly Russell

Senior Account Director
With a background of in-house trade PR, Holly brings a wide understanding of business marketing and particular B2B skills. Though this doesn’t mean she is a techie; she is also a successful communicator for luxury brands and experiences with an eye for style and a brilliant sense for social media strategy.