Leading subsea, offshore and life support service provider Unique Group, is taking the expertise it has acquired in 25+ years in the maritime sector to diversify its offerings into the medical technology industry; producing products and providing services for the healthcare sector.
We were tasked with announcing the launch of the new medical division across the Middle East, the Netherlands and the UK.
To maximise impact, we recommended timing the announcement with the Arab Health Exhibition & Congress in Dubai, issuing localised press releases in the UK, Middle East and the Netherlands and setting up interviews with key journalists at the Congress.
Top tier publications such as Healthcare Industry Today, Hyperbarics News, Industry Europe, AD Rotterdams Dagblad, Persian Gulf News, and Khaleej Dailies covered the story, reaching thousands of potential customers.
We also secured a technical feature in Innovations in Pharmaceutical Technology and interviews in Merger Markets and Business Review Middle East.