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Launching a new division

Unique Group
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Insight

Leading subsea, offshore and life support service provider Unique Group, is taking the expertise it has acquired in 25+ years in the maritime sector to diversify its offerings into the medical technology industry; producing products and providing services for the healthcare sector.

We were tasked with announcing the launch of the new medical division across the Middle East, the Netherlands and the UK.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Idea

To maximise impact, we recommended timing the announcement with the Arab Health Exhibition & Congress in Dubai, issuing localised press releases in the UK, Middle East and the Netherlands and setting up interviews with key journalists at the Congress.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Impact

Top tier publications such as Healthcare Industry Today, Hyperbarics News, Industry Europe, AD Rotterdams Dagblad, Persian Gulf News, and Khaleej Dailies covered the story, reaching thousands of potential customers.

We also secured a technical feature in Innovations in Pharmaceutical Technology and interviews in Merger Markets and Business Review Middle East.

Our oil & gas team works closely with its clients to publicise innovation, news and commercial developments.  Insights from the sector and an understanding of industry media is what gives us the edge.
Giselle Dye
Director

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Giselle Dye

Director
Giselle’s precision approach to PR brings a clarity honed over many years’ working with and for corporate and government interests. Her direct and personable manner makes her a trusted spokesperson as much as she is an insightful and conscientious strategist. For Giselle, each success on behalf of clients is a springboard to the next.

Angela Casey

Managing Director

With many years’ industry experience, Angela is almost a veteran communicator, but that doesn’t mean she is old-fashioned.  Her social media skills are as well-honed as her senior counsel and she still likes to roll her sleeves up on client work.  She brings insights, creativity, a strong team ethic, and is an expert in crisis communications and social media.

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