Blanket coverage for Sherlock Holmes Tartan

Sherlock Holmes Tartan
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Insight

In 2018, Sherlock Holmes, the famous fictional detective, became the first literary character to have his own tartan approved by the Scottish Register of Tartans.  Created by a descendant of author Arthur Conan Doyle’s family, the launch of the tartan offered a platform for PR coverage.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Idea

With limited budget and previous news coverage of the new tartan, the launch needed a strong newshook and photograph.  With targets including Scottish, UK and international textile and clothing buyers, some of our media team of former journalists created a concept for the launch photograph. Central to the picture was the tartan itself, the creator’s son dressed as Sherlock Holmes, and an appearance by our director Giselle’s extremely photogenic deerhound, Lyra.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Impact

We achieved (tartan) blanket coverage of the announcement and the picture was used widely across the UK in national and regional papers, in both print and online.  Further pick-up was achieved internationally, with the website receiving wholesale orders from as far afield as China.

The sheer reach of this campaign was impressive and the team worked hard to make a brilliant picture work well.  I particularly liked the inclusion of Lyra!
Angela Casey
Managing Director

Contact

Angela Casey

Managing Director

With many years’ industry experience, Angela is almost a veteran communicator, but that doesn’t mean she is old-fashioned.  Her social media skills are as well-honed as her senior counsel and she still likes to roll her sleeves up on client work.  She brings insights, creativity, a strong team ethic, and is an expert in crisis communications and social media.

Barbara Fraser

Editorial Director
A time-served journalist and editor, Barb has an innate understanding of how media works. She crafts great stories and many of them have drawn worldwide attention. You will value the intelligence, good humour and unflappable outlook she brings to any strategy or campaign.