Social Listening

Property, development & renewables
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Insight

Securing support of the local community is often pivotal in achieving planning permission. In a digital world, opposition groups can mobilise fast through social media platforms – giving even more reason why it’s important to keep your fingers on the pulse.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Idea

As usual, scoping out key stakeholders should happen at an early stage. But crucially, continual monitoring of online platforms and social listening is important to stay ahead of the curve and anticipate where there might be bumps in the road ahead.

Impact

This allows us to be reactive when planning community consultations and means our clients can address concerns well before they come to a head. From renewables to housing, local communities will be keen to share their views – we’ll help you listen.

To guide clients through the planning and consultation process, it is essential to understand the views of the local community. Online social monitoring allows us to hear these views first.
Ian Coldwell
Chairman

Contact

Ian Coldwell

Chair
Sadly, we have just announced the death of Ian Coldwell who died on 12 October 2019.  He will be much missed.  You can read the announcement on our news page.

Lynne Ziarelli

Senior Account Director
  Lynne is a skilled all round communicator who creates clear messages and helps clients get the best results to achieve their PR aims. She thrives on local engagement and is an expert at public information campaigns and consultations, while creating a strategic heart and creative flair that underpin PR activity.

Giselle Dye

Director
Giselle’s precision approach to PR brings a clarity honed over many years’ working with and for corporate and government interests. Her direct and personable manner makes her a trusted spokesperson as much as she is an insightful and conscientious strategist. For Giselle, each success on behalf of clients is a springboard to the next.

Andrew Lester

Director
An experienced planning professional, Andrew’s love of alliteration is matched by his experience in delivering successful outcomes for clients.  With over  15 years’ experience providing expert political and communications advice on sensitive projects across the UK, he ensures complex issues are effectively communicated to stakeholders, from the village hall to Whitehall and all places in between.

Gemma Richardson

Senior Account Manager
Gemma has a strong background in planning and development issues both at local and national government levels. A skilled public affairs practitioner, Gemma has experience across a wide range of sectors including retail, energy, property and health.

Paul Surgenor

Senior Account Executive
With a Master’s in policy, Paul is putting to use his combined interests of public affairs and PR. He keeps a shrewd eye on the agenda, translating developing news stories into identifiable effects for clients. An avid social media user, Paul is also adept in communicating messages across many channels.

Lucy Edgington

Account Executive
With experience in Property & Development, B2B and consumer PR,  Lucy knows her stuff, whether it's media relations, copywriting or social media. Organised – never without a to-do list – and always ready to explain the commercial benefits of PR to her clients, she has a winning PR combo.