Social Listening

Property, development & renewables
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Insight

Securing support of the local community is often pivotal in achieving planning permission. In a digital world, opposition groups can mobilise fast through social media platforms – giving even more reason why it’s important to keep your fingers on the pulse.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Idea

As usual, scoping out key stakeholders should happen at an early stage. But crucially, continual monitoring of online platforms and social listening is important to stay ahead of the curve and anticipate where there might be bumps in the road ahead.

Impact

This allows us to be reactive when planning community consultations and means our clients can address concerns well before they come to a head. From renewables to housing, local communities will be keen to share their views – we’ll help you listen.

To guide clients through the planning and consultation process, it is essential to understand the views of the local community. Online social monitoring allows us to hear these views first.
Angela Casey
Managing Director

Contact

Giselle Dye

Director
Giselle’s precision approach to PR brings a clarity honed over many years’ working with and for corporate and government interests. Her direct and personable manner makes her a trusted spokesperson as much as she is an insightful and conscientious strategist. For Giselle, each success on behalf of clients is a springboard to the next.

Lucy Edgington

Account Manager
With experience in Property & Development, B2B and consumer PR,  Lucy knows her stuff, whether it's media relations, copywriting or social media. Organised – never without a to-do list – and always ready to explain the commercial benefits of PR to her clients, she has a winning PR combo.