Securing a new store for Helensburgh

Waitrose
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Insight

Helensburgh was one of the last towns in Scotland without a supermarket. Plans for a new Waitrose food store were very popular with local people, but faced resistance from some local retailers. The site wasn’t zoned for retail, and there were concerns that the edge-of-town location might have a negative impact on town centre trade. Our role was to help Waitrose gain planning approval by aligning their ambitions with those of the community.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Idea

We demonstrated how a Waitrose supermarket would benefit the town by creating jobs, increasing consumer choice and preventing trade ‘leaking’ away to nearby towns. We designed and delivered a community engagement strategy and led a media campaign that highlighted Waitrose’s responsible approach to doing business. Using data from other UK Waitrose branches, alongside rigorous research and  support from local suppliers, we showed how the company actually helped promote  vitaility in town centres.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Impact

A proposal that was initially described as ‘controversial’ by the local authority and recommended for refusal by officers, was passed unanimously, at a packed public hearing attended by more than 500 people, thanks in large part to the presentations from a 30-strong supporters group we’d worked closely with. “Pagoda knew exactly what was required and surprised me with their depth of knowledge and understanding of the planning process,” said Paul Docherty, Director of the Drum Property Group, who built the new store for Waitrose.

Our work for Waitrose in Scotland brings together our expertise in consumer relations and public affairs. Waitrose has been our client for over ten years and we welcome the opportunities this relationship brings us.
Giselle Dye
Director

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Giselle Dye

Director
Giselle’s precision approach to PR brings a clarity honed over many years’ working with and for corporate and government interests. Her direct and personable manner makes her a trusted spokesperson as much as she is an insightful and conscientious strategist. For Giselle, each success on behalf of clients is a springboard to the next.

Holly Russell

Director
With a background of in-house trade PR, Holly brings a wide understanding of business marketing and particular B2B skills. Though this doesn’t mean she is a techie; she is also a successful communicator for luxury brands and experiences with an eye for style and a brilliant sense for social media strategy.