Supporting a minor ailment service

Public Affairs Campaigning for Boots plc
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Insight

Boots and the community pharmacy sector was keen for Scotland’s Minor Ailment Service to be extended to a bigger patient base. We set out to place the issue into the election manifestos of all major parties.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Idea

We arranged 30 meetings for MSPs, including the Public Health Minister, at their local Boots pharmacy, wrote Boots’ first manifesto document and designed an infographic that deftly summarised the issue. We supported Boots in giving evidence to a Cross Party Group, wrote a Parliamentary motion and aligned messaging with other sector organisations.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Impact

SNP, Labour and Conservative manifestos all mentioned an expanded or enhanced Minor Ailment Service. After the election, the First Minister announced she “will examine a proposal in the Labour manifesto to extend the Minor Ailments Service to make it a universal service” . A pilot project, to expand the service for patients through community pharmacies in Inverclyde, will start soon.

This campaign highlights our combination of excellence in public affairs and healthcare PR.  Our expert team works with leading pharma businesses in Scotland and has unparalleled expertise in bringing stakeholders, business and politicians together.
Ian Coldwell
Chairman

Contact

Keith Geddes

Policy Director
Keith can find a route though the most complex policy or planning scenario in support of clients. His knowledge runs deep, having been at the heart of local government and also successfully championing environmental and social causes. He is a shrewd judge of the well-timed word with the right people for the best result.

Ian Coldwell

Chairman
Ian is an experienced strategist on reputation management, and major companies and public sector bodies value his sure-footed advice and candid insight. His speeches and opinion pieces for clients are persuasive, while his years as a senior in-house practitioner inform his style. He was awarded a fellowship of the CIPR in 2004.