Compass Scotland launched in Scotland as a unique brand, bringing together 70 years of clients and employees into one community-based business. Pagoda was tasked with creating a launch event to reach a B2B audience and secure strong media relations to support the brand in media read by Compass Scotland clients.
The added complication was to create an event during National Lockdown when journalists could not attend in person, only limited people could be in a space together and hospitality was not currently top of the menu.
Working with a renowned celbrity chef and some of the award-winning Compass Scotland apprentices, we created a virtual cookalong event that was livestreamed to participants. Our initial plan had been to place a truck outside the Scottish Parliament and cook from there, but in a pandemic plans change fast.
We put two clients together, by offering the Demonstration Room at client, Edinburgh New Town Cookery School – a space we’d already used for digital and social events, so it was ready to go.
Our strategy focused on engaging with businesses, stakeholders, politicians, food influencers and existing/potential customers through a range of: social media, media (mainstream, business, trade), direct contact and online influencers.
The event secured good attendance of 45 people and follow up influencer coverage. Heavyweight media coverage also announced the launch both in Scottish business and trade media.
The business was given support by relevant politicians welcoming the launch, achieved recognition as a major employer and thought leader – and had coverage of over 5m OTS and Linkedin posts engaging over 7,000 users.
Our work supported Compass in signing new contracts with Scottish businesses.
Our work won two awards in the CIPR PRide Awards: Gold for Best Event and Silver for Corporate and Business Communications.