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Rock Trust Sleep Out

Pro Bono
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Insight

The Rock Trust supports homeless youth in Scotland and the Sleep Out is their annual fundraiser. Participants sleep outdoors for a night and we help to raise the profile of the event.

 

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Idea

We invited Deidre Brock MP, then newly elected, to support the charity in their launch photocall and produced some fantastic images in Edinburgh’s Festival Square, with the Usher Hall and Edinburgh Castle in the background. These images were the backbone of the PR and social media campaign and included supporters from Tesco and HSBC.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Impact

We secured coverage on the inside page of both the Scotsman, Herald, the National and the Edinburgh Evening News along with substantial online coverage. Participation in the Sleep Out doubled from the previous year, funds raised increased by a factor of 2.5 and social media engagement and impressions exceeded our targets.

The Rock Trust is our pro bono client and it is really rewarding to work for such a great charity that does so much to help homeless people.  The Big Sleepout is one way to highlight issues as well as raise money, so our award-winning launch reached a wide audience with eye catching photography a great photocall and, of course, a well-crafted news release.
Giselle Dye
Director

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Giselle Dye

Director
Giselle’s precision approach to PR brings a clarity honed over many years’ working with and for corporate and government interests. Her direct and personable manner makes her a trusted spokesperson as much as she is an insightful and conscientious strategist. For Giselle, each success on behalf of clients is a springboard to the next.
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#WeAreScotland is a great example of a successful integrated communications campaign with successful use of content and stakeholder engagement at its heart.