Raising the roof

Donaldson Timber Engineering
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Insight

Donaldson Timber Engineering (DTE) is one of the UK’s largest manufacturers of engineered timber products and was looking to raise its profile within the UK construction industry to increase sales. We needed to reach a niche but varied audience, including housebuilders, merchants and social housing providers.

 

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Idea

DTE is a family business and values its reputation for reliability and collaboration. We placed a new safety product (SafeStep) at the core of a proactive campaign but also increased general brand awareness in the media, online and through public and trade events. We secured opinion and comment pieces for DTE’s managing director as well as promoting the company’s product offering.

 

Impact

In the course of a year, DTE averaged almost three features a month along with other positive coverage across six target industry sectors. Speaker opportunities resulted in sales enquiries and our work on the DTE website vastly improved the Google profile. SafeStep was also shortlisted for a Housebuilder Product Award.

For this brilliant campaign we achieved all our objectives and smashed our targets.  We bagged a prestigious Housebuilder award and helped the business reach the busiest period in its thirty year history
Holly Russell
Senior Account Director

Contact

Holly Russell

Director
With a background of in-house trade PR, Holly brings a wide understanding of business marketing and particular B2B skills. Though this doesn’t mean she is a techie; she is also a successful communicator for luxury brands and experiences with an eye for style and a brilliant sense for social media strategy.