Perception Audit

Scottish Land Commission
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Insight

Scottish Land Commission is a public body that’s driving a programme of land reform spanning both urban and rural land, to improve the productivity, diversity and accountability of the way Scotland’s land is owned and used. It has a very wide range of stakeholders, from land reform campaigners and tenant farmers, to land owners, NGOs and other government bodies.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Idea

Discovering – and analysing – how Land Commission’s role, remit and work is regarded by its various audiences is a vital tool in determining how best to focus limited resources to achieve maximum impact. We carried out a perception audit over six weeks, conducting qualitative research (in depth, unattributed phone interviews with around 20 senior stakeholders) and quantitative (Survey Monkey online survey) to gather insight.

 

perception audit of stakeholders to create a communications strategy for Scotland's Land Commission

Impact

Our report which contains candid views and challenging advice, was considered so useful it was presented to the Land Commission’s Board. The recommendations in it will help shape the communications strategy that will underpin the Commission’s next three year strategic plan.

 

Putting the insight from the phone interviews together with the data from the online survey, provides us with a clear picture of what’s working well and where we need to focus more effort to achieve cut through. It’s an invaluable tool in helping us to draw up SMART communications objectives to support the Land Commission’s strategy and work plan.
Giselle Dye
Director

Contact

Giselle Dye

Director
Giselle’s precision approach to PR brings a clarity honed over many years’ working with and for corporate and government interests. Her direct and personable manner makes her a trusted spokesperson as much as she is an insightful and conscientious strategist. For Giselle, each success on behalf of clients is a springboard to the next.

Barbara Fraser

Editorial Director
A time-served journalist and editor, Barb has an innate understanding of how media works. She crafts great stories and many of them have drawn worldwide attention. You will value the intelligence, good humour and unflappable outlook she brings to any strategy or campaign.