Internal Communications strategy

Scottish Natural Heritage
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Insight

With Scotland-wide hubs, different working environments and staff roles – from technical and policy experts to ranger services – Scottish Natural Heritage is a diverse organisation. Pagoda was employed to review the organisation’s  internal communications and develop a strategy to enable SNH to be ‘smaller, smarter and more influential’.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Idea

A full review over six weeks included staff focus groups, a benchmarking exercise and analysis of existing communication channels. Identifying areas for improvement and strengths to build upon, we created a strategy that was simple to use and tailored to match limited resources.  Complemented by a phased implementation plan, our practical recommendations for change were designed to engage staff and promote two way communication and feedback.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Impact

A recent staff survey has indicated an increase year on year in the numbers of staff who “…feel well informed about what goes on”.  The client has told us “This increase is due to a combination of having a clear internal communications strategy…..as well as addressing our approach …. While there is still some way to go, it is hugely rewarding to see this evidence that the changes put in place are already making a significant difference for our organisation.”

Our audit team has strong experience of strategy development for public sector bodies.  Taking time to appreciate the needs of an organisation and its people allows us to create a strategy that is both thoughtful and effective.
Barbara Fraser
Account Director

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Barbara Fraser

Editorial Director
A time-served journalist and editor, Barb has an innate understanding of how media works. She crafts great stories and many of them have drawn worldwide attention. You will value the intelligence, good humour and unflappable outlook she brings to any strategy or campaign.

Giselle Dye

Director
Giselle’s precision approach to PR brings a clarity honed over many years’ working with and for corporate and government interests. Her direct and personable manner makes her a trusted spokesperson as much as she is an insightful and conscientious strategist. For Giselle, each success on behalf of clients is a springboard to the next.