Raising awareness of diabetes in Scotland

Pharma client
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Insight

Diabetes affects one in 25 people in Scotland.  Unlike type 2, it is not linked to lifestyle factors.  As those with type 1 typically develop the condition when they are young, our client wanted to investigate how this condition impacts on their lives.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Idea

We created a series of three Round Table events at the Scottish Parliament hosted by the Chair of the Diabetes CPG and the International Diabetes Federation.  The events were attended by health care professionals, patient groups, and people with both type 1 and type 2 diabetes.  Findings from were included in a comprehensive Diabetes in Scotland Report which was launched by an MSP at Our Dynamic Earth in November 2013.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, PR Newcastle, Top PR agency Scotland, Top PR agency Edinburgh, Top PR agency Newcastle, Top PR agency North East, Public affairs Scotland, Public Affairs, Edinburgh, public affairs Newcastle, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland, planning consultation, planning pr agency, planning pr, planning consultancy, planning and development pr, planning lobbying, planning public affairs, Newcastle, Newcastle pr firm, planning firm Newcastle, pr company Edinburgh, pr company scotland, pr company Glasgow, best pr firm scotland, best pr Edinburgh, best pr consultancy

Impact

The Report, welcomed by the then Cabinet Secretary for Health and Wellbeing, concluded that the strain of strict daily insulin injections can lead to anxiety and depression and leave young people feeling stigmatised. Its recommendations included: offering young people psychological support to help them manage their condition; improving the transition from paediatric to adult care; increasing support offered at school; and setting up peer support groups locally.

The client commented: “What a triumph of organisation… The calibre and engagement of the roundtables was brilliant, and likewise the attendees and enthusiasm at the launch”

Specialist understanding of the healthcare and pharma world is essential for market access and public affairs. Our team has many years' experience and a good understanding of the sector.
Ian Coldwell
Chairman

Contact

Lorna Saunders

Consultancy Manager
The office anchor who enables others to excel in their roles, Lorna simply takes care of everything.  Her eye for detail makes her a highly efficient event manager, as well as a respected editor and proofreader, while her negotiation skills make her an asset to the business, its staff and its clients.