Public Affairs on track

First Scotrail
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Insight

First ScotRail recognised that maintaining its reputation among stakeholders was essential if in order to strengthen the working partnerships needed to be a successful rail operator.

 

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Idea

Working with the in-house team, our approach signalled a shift from simply informing and consulting with stakeholders to actively collaborating with them – and doing so at an early stage in the development of new plans and initiatives. Rather than simply hold meetings, we directly involved stakeholders in the day to day life of the company, meeting staff and visiting facilities. We also engaged staff, such as apprentices, as advocates and ensured that all senior staff shared responsibility for stakeholder relations.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency Scotland, digital marketing consultancy Scotland, digital marketing agency Edinburgh, digital marketing firm Scotland, social media strategy Edinburgh, social media agency Scotland

Impact

Familiarity with and favourability towards the company increased amongst all stakeholders. The perceptions of MSPs improved by 18 points over two years and one independent survey showed satisfaction with contact was higher than with any other Scottish company.

Our public affairs team works with organisations to engage with stakeholders and politicians, bringing both insight and support to their operations.  Being communicative is an essential part of good working practice for both public and private sector bodies.
Ian Coldwell
Chairman

Contact

Ian Coldwell

Chair
Ian is an experienced strategist on reputation management, and major companies and public sector bodies value his sure-footed advice and candid insight. His speeches and opinion pieces for clients are persuasive, while his years as a senior in-house practitioner inform his style. He was awarded a fellowship of the CIPR in 2004.