Global testing group, Exova, provides technically demanding services for the oil & gas sector, with a particular specialism in corrosion testing. The company opened a new lab in Aberdeen, creating a North Sea Hub to connect other Exova facilities across the UK and Europe. The business was keen to strengthen relationships with customers and core media.
We created a roundtable event to launch the new hub and an in-depth briefing for influential sector media, giving them access to the facility and senior Exova people, for the first time. Using the hook of the evening event, we helped busy trade media to the opportunity as a valuable fact finding mission while Exova showcased its excellence in the sector.
Wide coverage of the event saw Exova featured within both trade and Scottish business media. The launch coverage supported the sales team to increase their customer base and drive additional business for the state of the art facility. Top target publications such as World Pipelines and Pipeline Coating covered the event, reaching thousands of potential customers.