Launch of new Aberdeen oil & gas facility

Exova

Insight

Global testing group, Exova, provides technically demanding services for the oil & gas sector, with a particular specialism in corrosion testing. The company opened a new lab in Aberdeen, creating a North Sea Hub to connect other Exova facilities across the UK and Europe. The business was keen to strengthen relationships with customers and core media.

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Idea

We created a roundtable event to launch the new hub and an in-depth briefing for influential sector media, giving them access to the facility and senior Exova people, for the first time. Using the hook of the evening event, we helped busy trade media to the opportunity as a valuable fact finding mission while Exova showcased its excellence in the sector.

Impact

Wide coverage of the event saw Exova featured within both trade and Scottish business media. The launch coverage supported the sales team to increase their customer base and drive additional business for the state of the art facility. Top target publications such as World Pipelines and Pipeline Coating covered the event, reaching thousands of potential customers.

Global testing business, Exova works in a range of technical markets including aerospace, automotive and health sciences.  Our PR for the new Aberdeen lab highlighted the company’s position as both a major oil & gas supplier and as a significant business with a Scottish HQ.
Angela Casey
Managing Director

Contact

Angela Casey

Managing Director

With many years’ industry experience, Angela is almost a veteran communicator, but that doesn’t mean she is old-fashioned.  Her social media skills are as well-honed as her senior counsel and she still likes to roll her sleeves up on client work.  She brings insights, creativity, a strong team ethic, and is an expert in crisis communications and social media.

Holly Russell

Senior Account Director
With a background of in-house trade PR, Holly brings a wide understanding of business marketing and particular B2B skills. Though this doesn’t mean she is a techie; she is also a successful communicator for luxury brands and experiences with an eye for style and a brilliant sense for social media strategy.

Devan LaBrash

Account Manager
Results count for Devan. She excels at media relations, placing stories to achieve maximum coverage, and understands the intrinsic connection between great media campaigns and positive public awareness. A natural organiser, she creates the kind of evaluation that clients love to pass around, especially for the travel and tourism sector and B2B clients.