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Cooking up a strategy

Edinburgh New Town Cookery School
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Insight

With a range of professional courses which take graduates into some of the top kitchens, ENTCS required a higher profile to drive bookings

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Idea

We have worked with Edinburgh New Town Cookery School for some years, bringing it a higher profile in print, online and within social media.  Work has focused around promoting both the popular, short leisure courses and building an understanding of the success of its graduates.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Impact

Using graduate profiles, news, launches, interviews and events, we have driven course bookings via print, online and social media.  Some journalists have enjoyed the chance to try, while others have included ENTCS in round-ups on experiences.  Social media strategy has been crucial for SEO and our Facebook stats are brilliant!

Our work with ENTCS is another example of how a good digital strategy and execution can drive business.  The combination of blogger relations, videography and support for news and events has given the cook school a varied and exciting PR programme.
Rebecca Dawson
Account Executive

Contact

Angela Casey

Managing Director

With many years’ industry experience, Angela is almost a veteran communicator, but that doesn’t mean she is old-fashioned.  Her social media skills are as well-honed as her senior counsel and she still likes to roll her sleeves up on client work.  She brings insights, creativity, a strong team ethic, and is an expert in crisis communications and social media.

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Our team

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