Establishing an online presence

North Berwick Trust
PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Insight

North Berwick Trust was established in 1973 to support and benefit local residents. The challenge for us?  Until 2017 when funds were released for use, The Trust was largely inactive and unknown. With our help, NBT launched itself into the digital age.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Idea

Showcasing local talent, we worked with East Lothian designers to craft a new brand and identity which created the basis for a new website, social media channels, online newsletters, and print materials.

PR Edinburgh, PR Glasgow, PR Aberdeen, PR Scotland, Top PR agency Scotland, Top PR agency Edinburgh, Public affairs Scotland, Public Affairs, Edinburgh, Lobbying agency Edinburgh, B2B PR Scotland, B2B PR Edinburgh, Tourism PR, Hotel PR, Travel PR, Political PR Scotland, PR consultancy Scotland, PR consultancy Edinburgh, PR consultancy Glasgow, Public affairs consultancy Scotland, public affairs consultancy Edinburgh, public affairs consultancy Glasgow, communications audit, digital marketing agency scotland, digital marketing consultancy Scotland, digital marketing agency edinburgh, digital marketing firm scotland, social media strategy edinburgh, social media agency scotland

Impact

For the first time in many years, the Trust communicated with local residents and stakeholders through its new online channels.  Set up to succeed, the Trust has since hired its first employee and is using these new platforms to spread the word and accept grant applications for the first time.

It has been great to see this charitable organisation flourish and was a real pleasure being able to bring this brand to life. I'm really pleased to have left the Trust with the skills and online channels for future success.
Ian Coldwell
Chairman

Contact

Ian Coldwell

Chairman
Ian is an experienced strategist on reputation management, and major companies and public sector bodies value his sure-footed advice and candid insight. His speeches and opinion pieces for clients are persuasive, while his years as a senior in-house practitioner inform his style. He was awarded a fellowship of the CIPR in 2004.

Paul Surgenor

Senior Account Executive
With a Master’s in policy, Paul is putting to use his combined interests of public affairs and PR. He keeps a shrewd eye on the agenda, translating developing news stories into identifiable effects for clients. An avid social media user, Paul is also adept in communicating messages across many channels.