Health Technology Wales was set up in 2017 to identify and appraise non-medicine health technologies for Wales. We developed a communications strategy for them based on audience insight with stakeholder groups. This included agreeing key messages, identifying appropriate communications channels and developing a prioritised implementation plan with agreed evaluation metrics.
We carried out an online survey and telephone interviews to capture audience perceptions. Alongside research on resources and future requirements, we used this information in discussion with senior staff and the Health Technology Wales Appraisal Panel to identify objectives and how to achieve them. Audience insight covered a range of partners including clinicians and representatives of different parts of the NHS in Wales, industry and government.
As a relatively new agency, HTW is using its communication strategy to shape understanding its contribution to health care, research and technical development in Wales. The communications framework builds on its independent status, coupled with its strong relationships in the health sector but is also creating new audiences as its work develops.