Colonnades, Signet Library launch

Colonnades at the Signet Library
food and drink pr scotland

Insight

Luxury caterer, Heritage Portfolio, invested in Edinburgh’s historic Signet Library to open the city’s finest tea salon.  With a high price point reflecting the quality food and champagne, driving sales through aspiration was essential. With our knowledge of the drinks and premium catering market, we identified newshooks and the fact that the overall work would increase understanding of Heritage Portfolio as a high end food & drink provider.

Idea

From previous project work on the high profile, Pommery Champagne Bar each August, we understood the brand and the target audience well.  With strong, luxury lifestyle coverage and engagement, we had a base on which to build an understanding and aspiration for the new tea salon.  In advance of opening we created a plan including: social media posts and milestones; news stories around suppliers and provenance; profiles of key people; scheduled reviews.

 

food and drink pr edinburgh

Impact

We secured a high number of lifestyle and food reviewers from UK and international luxury publications.  In addition, we focused on local food reviewers and events/wedding press to use the salon to highlight the luxury venue in which it is housed.

 

Over 80 pieces of coverage in lifestyle, food, MICE, local and online media drove visits and very quickly, the Colonnades were number one on TripAdvisor.  Our campaign audience reach was over 14 million users.  Sales during and immediately after our project created a genuine buzz around the Colonnades.

The work for the launch of the five star Colonnades was exceptional - just like the product!  The team really produced superb results for this project.
Angela Casey
Managing Director

Contact

Angela Casey

Managing Director

With many years’ industry experience, Angela is almost a veteran communicator, but that doesn’t mean she is old-fashioned.  Her social media skills are as well-honed as her senior counsel and she still likes to roll her sleeves up on client work.  She brings insights, creativity, a strong team ethic, and is an expert in crisis communications and social media.

Holly Russell

Director
With a background of in-house trade PR, Holly brings a wide understanding of business marketing and particular B2B skills. Though this doesn’t mean she is a techie; she is also a successful communicator for luxury brands and experiences with an eye for style and a brilliant sense for social media strategy.