Pagoda

Hotel and Luxury Hospitality PR 

With Scotland receiving millions of tourist visitors each year, who spend significantly, tourism is a key economic driver.  Since the pandemic the numbers of foreign visitors and indigenous tourists is rising fast.   New hotels are opening all the time and investment in our luxury tourism offering is ongoing.  

Some of our team have worked in the tourism industry, particularly at the luxury end, for many years.  Having worked with both providers, investors, marketeers and VisitScotland itself, we have hands-on experience and knowledge about using PR, digital marketing and social media to drive income from visitors.   

Our work has included: 

• Relaunching a refurbished Scotch Whisky Experience and its hospitality offerings 
• Creating viral campaigns and generating high profile coverage for castles and exclusive use venues including Dundas Castle and Blair Estate 
• Supporting the sales effort for luxury hotels and apartments such as the Roxburghe, Gleddoch, Ardainaseig,  Old Town Chambers and Portavadie – where we launched the £10m spa 
• Creative PR for the marketing teams of luxury hospitality providers and venues: Colonnades at the Signet Library, The Hub, Historic Environment Scotland and Assembly Rooms Edinburgh 
• Creating a digital presence and PR for marketing groups: Unique Venues of Edinburgh and Luxury Scottish Weddings