GORE-TEX will host an exhibition from January 16-18 during Men’s Paris Fashion Week to showcase its products’ creative design and high-performance functionality.
The exhibition, “Selected Memories of Functionality,” will offer insight into the qualities that GORE-TEX product technologies bring to lifestyle and fashion collections. The products, including the distinctive textures of GORE-TEX SHAKEDRY™, and the new GORE-TEX INFINIUM™ product range that goes ‘beyond waterproofness,’ have been chosen by stylist and creative consultant, Stephen Mann.
Stephen Mann was brought on board as a contributor to the exhibition, as his relationship with the GORE-TEX brand is manifested through a diverse range of lifestyle brands that capture both the historical significance and functional excellence of GORE-TEX products. Stephen’s “Selected Memories” will tell a deeply personal story of the GORE-TEX brand, which captures the wider impact of GORE-TEX product technologies in a lifestyle setting.
Stephen says: “You can find these dual qualities in the futuristic functionality of ACRONYM® or the intensely artisanal approach behind visvim’s hand-crafted garments. They also appear in the distinctive iconography of Stone Island and C.P. Company, as well as in the new-school output from the likes of Arc’teryx Veilance, all reverent and disruptive at the same time.”
Gore’s ever-evolving technologies and products provide endless, inspiring possibilities for designers and brands.
Benedikt Schlichting, Performance Wear Leader at Gore, says: “It is in this spirit that ‘Selected Memories of Functionality’ was conceived, an exhibition, video installation and book that visitors can experience when visiting the showroom. While the focus of the project is on archival pieces and current styles, each element will also explore possibilities for the future – both immediate and more distant – of functional apparel and footwear. The exhibition is an introduction to the subject and an invitation to guests to follow the GORE-TEX brand as it continues to re-invent functionality.”
The showroom is open between 10:00 a.m. – 8:00 p.m. from 16-18 January at 13 Rue Chapon, Paris.