Whether you call it lobbying, public affairs or political communications, being able to influence debate in Scotland needs a thorough understanding of the country's political and media landscape. As with all government relations, an ability to identify networks of influence - the people who shape thinking and make the decisions - is essential. We bring research, insight and understanding which ensure your programme of work will be effective, as we know what will resonate with the key people - and what won't.
We understand the parliamentary and government process in Scotland - and how to intervene. We know how decisions are made - and who makes them. And we understand the media which will helps to influence and inform the debate.
Most importantly, within the political context, we understand the tactics required to shape the debate - integrating print, broadcast and social media, briefings and face-to-face meetings to fuel the conversation over the long term.