Research and evaluation
Our in-house perception monitoring model allows us to track the changing perceptions of opinion leaders against a range of indicators, offering an effective way of evaluating communication programmes. We can supplement this with qualitative research based on one-to-one interviews, allowing us to get a deeper understanding of key issues and concerns.
In addition, our media impact model:
- tracks communication of key messages
- provides quantitative information such as number of cuttings/mentions
- provides qualitative information, including impact and tone
