Strategy Development
You may have a particular issue or project that requires a clear communications strategy. Or your organisation may be considering wider issues that require a strategic approach. In the public sector, the drive to improve communication and consultation is combined with tight budgets and the need to demonstrate best value.
Either way, Pagoda can help you by working alongside your in-house team or independently, to produce a communication strategy that helps to deliver results.
We use a variety of methods to develop strategies and plans, from large-scale audits to running a one-off workshop session with your management team designed to focus on your communication needs.
Our strategy development work includes:
- reviewing existing communication plans and strategies
- reviewing existing communication structures, processes, resources and practices including evaluating stakeholder perceptions of communication
- facilitating strategy development workshops
- considering the relative merits of different management structures both in-house and outsourced
- drawing up a strategic framework that sets out clear, measurable objectives, target audiences, stakeholder/key message matrix, timelines and budgets
- recommending improvements to increase efficiency and cost effectiveness
- guidelines on how monitor and evaluate the effectiveness of communication plans
We've worked with companies and organisations to develop communication strategies including WASPS, Scottish Commissioner for Children and Young People (SCCYP), RSPGB, Scottish Leadership Foundation and the NHS.
Regularly reviewing how your company or organisation communicates with its stakeholders is now established good practice. Many companies now carry out annual communication "health checks", alongside all-staff opinion surveys.
We have carried out communication audits and reviews for organisations including Fife, Renfrewshire, Edinburgh and Belfast City Councils, Transport Scotland, Communities Scotland, Shetland NHS Trust, Lanarkshire Acute Hospitals NHS Trust and Contact a Family.
We also work with in-house teams: this can involve bringing together national or local inter-agency PR teams to pursue a common PR programme supported by on-line toolkits and forums to share best practice.
