Strategy Development

You may have a particular issue or project that requires a clear communications strategy. Or your organisation may be considering wider issues that require a strategic approach.

Either way, Pagoda can help you by working alongside your in-house team or independently, to produce a communication strategy that helps to deliver results.

We use a variety of methods to develop strategies and plans, from large-scale audits to running a one-off workshop session with your management team designed to focus on your communication needs.

Our strategy development work includes:

• reviewing existing communication plans and strategies
• facilitating strategy development workshops
• drawing up a strategic framework that sets out clear, measurable objectives, target audiences, stakeholder/key message matrix, timelines and budgets
• guidelines on how monitor and evaluate the effectiveness of communication plans

We've worked with companies and organisations to develop communication strategies including WASPS, Scottish Commissioner for Children and Young People (SCCYP), RSPGB, Scottish Leadership Foundation and the NHS.

We also work with in-house teams: this can involve bringing together national or local inter-agency PR teams to pursue a common PR programme supported by on-line toolkits and forums to share best practice.