Media Relations

Pagoda has a reputation for helping organisations develop newsworthy stories that target the right audiences – and meet clearly defined objectives.

This is often managed in parallel with wider communication programmes involving a range of other stakeholders – including staff.

Our media strategies include print and broadcast media, as well as on-line media, including the use of blogs and podcasts.

We routinely handle sensitive and controversial stories that, if poorly managed, could undermine public confidence. This includes crisis communications.

We can help you to:

• develop your media strategy with clear, measurable objectives
• foster a media-aware culture among your employees
• identify and cultivate relationships with key journalists
• manage a fast and effective media relations service - around the clock if required
• produce and pitch compelling and relevant feature ideas, news stories, press releases and photo opportunities
• evaluate the success of your media relations activity
• identify issues that could impact on reputation, develop crisis media plans and manage problems