News

EasyJet at Belfast Holiday World Show

20 January 2006

Combining event management, media relations and promotional skills, Pagoda PR co-ordinated and managed easyJet’s presence at the Holiday World Show 2006 in Belfast at the Kings Hall in January. One of Northern Ireland’s biggest exhibitions, it attracted holidaymakers from across Ireland and offered the opportunity to find out how to get the best travel deal and how to plan a holiday or adventure break.

Pagoda negotiated a stand at the front of the hall and, with a well-managed set build, achieved excellent brand visibility for the client. A carefully planned and targeted competition, placed in The Belfast Telegraph, helped generate interest and drive footfall to the stand.

An internet café-themed stand was created so that visitors could interactively experience the ease of booking with easyJet. A well-briefed promotional team showed customers how to navigate the site and get value by booking a DIY holiday. Customers were guided around the new features on the website and had the chance to win some spot prizes.

Positive comments and feedback were received from the public:-

“Staff on the easyJet stand were very helpful and courteous – much appreciated”

“We use the easyJet website frequently and it is simple to find out information and book flights – no need for a travel agent.”