News

easyJet Business Campaign

1 June 2005

We worked with easyJet to promote their service to business travellers in Scotland.

As part of a wider programme we focussed on the benefits that easyJet's low cost flights were bringing to Scottish companies.

We researched companies prepared to talk about how their ability to do business in London had been transformed by easyJet and prepared comment from them.

This was then pitched to the Scotsman business pages.

The story was run alongside a small advertisement for a competitor on the route that was not mentioned in the story.

We believe that this is an example of where the PR wins over advertising by providing a larger and more credible piece for lower cost.