News

DIY holidays taking off

22 May 2004

More travellers are creating their own holidays with low-cost airlines, rather than booking package tours.

So with the launch of easyJet’s direct flights to Nice, Malaga, Alicante and Paris the DIY holiday revolution is about to literally take off in Northern Ireland.

Pagoda PR work alongside easyJet’s in-house PR team to manage media relations and consumer PR in Scotland, Northern Ireland and the North East of England. Most recently, we coordinated the publicity around the new European routes out of Belfast International.

In each area, we handle new route announcements; competitions and promotions; press trips; photo opportunities and on-going PR for established routes. PR is used to communicate the benefits of low-cost air travel to leisure and business travellers, to drive sales.

WINNER: IPR Northern Ireland PRide Awards, SILVER for Low Budget Campaign for easyJet.