News 
The Power of Love and Liberation
11 November 2003
Herald November 2003
Pagoda PR worked with Scottish Arts Council and British Council Scotland on Scotland’s first-ever national presentation of contemporary art at the world-renowned Venice Biennale. Pagoda developed the PR strategy and handled media relations for:
· the launch of the event, attended by the Minister;
· the run up to the opening week in Venice; and
· the opening week itself, setting up a press office in Venice.
We secured major feature coverage in The Sunday Herald, The Herald, Scotsman, Sunday Herald Magazine, Evening News, The List, Times, Scotland on Sunday, BBC Radio Scotland’s Brian Morton Show, Matters, Artists Newsletter, Art Review, Art Index.
We developed good relationships with UK art critics and UK nationals, from the FT to the Times, all reviewed the Scottish exhibition. We also worked closely with an independent production company on a 50-minute documentary for BBC Arts and Features, about the Scottish project.
