Aberdeen residents will soon be able to have Waitrose goods delivered directly to their door steps for the first time, as the supermarket begins a trial delivery service to its most northerly postcodes yet.
Households within a 30 minute drive of the city’s John Lewis department store will be able to place orders online at www.waitrose.com for food and the full range of Waitrose goods, including flower bouquets, wine boxes and beauty products.
The trial will run from Thursday 2 October for around three months. Deliveries will be made from Thursday to Sunday and only four time slots are available each day.
Waitrose Stirling, the closest branch to Aberdeen, has launched the service to gauge Aberdeen shoppers’ interest in deliveries.
David Sharp, branch manager of Waitrose Stirling, decided to investigate trial deliveries after meeting a number of shoppers in the branch who had driven from Aberdeen to Stirling, specifically to shop at Waitrose.
David said: “We’ve added three brand new vans to our delivery fleet, to help us reach customers in Aberdeen for the first time.
“We can only do a limited number of deliveries each day to Aberdeen, because of the distance involved. Food needs to be kept fresh and we need two drivers to share the journey.
“Customers can check whether they’re in the delivery area by visiting www.waitrose.com and start placing orders now.
“The full range of products will be available, including the famous Heston from Waitrose range, the indulgent ‘seriously’ range, as well as our essential range, which offers a huge range of everyday, affordable items with the quality you would expect from Waitrose.
“We’re really excited to be bringing Waitrose Aberdeen for the first time and it will be interesting to see how big an appetite the city has for a delivery service.”
Customers will be able to order groceries, beauty products, gifts, flowers and household items. The delivery service is free on orders of over £60.
Waitrose isn’t currently looking at any sites in Aberdeen to open a new branch, but will be considering the city in the future.