Medical Advisory Board
Background
A leading medicines company approached us to set up an advisory panel to allow them to present information and seek advice from the top clinicians and academics in a particular area of healthcare where they have a licensed product. Among their needs, they had to ensure that the feedback they were given on their proposed use of the product and the data they had amassed was clear, robust and credible in the eyes of those who know most about the illness and its treatments.
What We Did
- We carried out In depth research on currently available literature
- We Identified a dozen leaders in the field, creating a Group, reflecting a valuable mix of expertise, experience, clinical practice and cutting edge research
- We chaired a meeting of this group, acting as moderators, and guided the conversations to cover the areas of interest and concern to the company
Results
- The representatives of the company reported that the friendly, relaxed but frank atmosphere we had created had allowed the group to discuss the issues at a very high level
- The experts themselves all reported enjoying the meeting and having found the conversation stimulating and an important opportunity to discuss evidence, practice and policy with their peers
