The Crown Estate
Issues Management
Brief
We manage communications for The Crown Estate, which is designed to improve understanding of its role amongst a wide range of stakeholders. The Crown Estate is frequently the subject of public debate in Scotland.
Results
Against this background, we have worked with in-house teams to:
- explain the contribution of The Crown Estate in Scotland and show how it was responding to Scottish needs and interests - through case studies and media features
- showcase best practice on issues such as local economic development and environmental sustainability through e-zines and newsletters
- position The Crown Estate as an intelligent commentator on a range of key marine and rural policy issues, such as the East Coast Interconnector project
- highlight the specialist expertise of the Scottish team
