Edinburgh Mela Festival
Not for profit/community
Brief
The Edinburgh Mela is Scotland's largest multi-cultural festival featuring family activities, visual arts and multi-cultural music and dance from Eastern Europe to India. Pagoda PR manages the Mela's PR programme.
Results
Last year, we:
- generated print coverage equating to over £90,000 (AVE), 17 on line features and 14 separate broadcast interviews, signficantly increasing the profile of this annual event
- successfully organised both the programme launch and the official Civic Reception for the Festival
- managed the on-site press office throughout the event including press passes/accreditation
- handled all aspects of community relations for the event, including Neighbour Notification letters
Councillor Lesley Hinds, last year's Chair of the Mela Board said:
"We were all impressed by the enthusiasm and commitment of the Pagoda team which led to some great media coverage."
