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Sarah McDaid MCIPR

Account Director

A skilled media relations and community engagement professional with seven years of agency experience; Sarah excels at spotting stories, targeting the right audiences and generating results for clients.

Sarah’s experience spans a range of sectors, including renewable energy, education, the environment and retail. In 2011 she won gold and silver at the CIPR Scotland awards in two categories.



Her work with such diverse clients means she has a sound understanding of the Scottish and UK political, public and business spheres.  Current clients to benefit from Sarah’s expertise include Heriot-Watt University, Waitrose and RWE.

Sarah is a CIPR Accredited Practitioner and has a Masters in International Relations and Spanish from the University of St Andrews.