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Sarah McDaid MCIPR

Account Director

A skilled media relations and community engagement professional; Sarah excels at spotting stories, targeting the right audiences and generating results for clients.

Sarah’s experience spans a range of sectors, including renewable energy, education, the environment and retail. Her work with such diverse clients means she has a sound understanding of the Scottish and UK political, public and business spheres. Current clients to benefit from Sarah’s expertise include Heriot-Watt University, Waitrose and RWE Innogy Ltd.


In 2015, she was a key part of the team which won gold in the public affairs and community relations categories at the CIPR Scotland PRide Awards for a campaign devised for REG Windpower.

Sarah is a CIPR Accredited Practitioner and has a Masters in International Relations and Spanish from the University of St Andrews.