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Giselle Dye MCIPR


Giselle has developed Pagoda's expertise in high-impact media relations, community consultation and integrated campaigns. 

With more than 25 years’ experience in-house and in consultancy, her PR experience spans the public, private and third sectors.  She is also a former winner of the IPR Sword of Excellence for Best Long Term Campaign.



Today, she leads on client accounts for Heriot-Watt University, Waitrose and Children and Young People's Commissioner Scotland, developing communications strategies and campaigns for such wide-ranging subjects as retail impact, children's rights and new energy technologies.

Giselle joined Pagoda in 1998 and became a Board Director 2000. She was previously a PR manager at City of Edinburgh Council, responsible for developing media management skills across the local authority. Before that, she held a number of senior roles in Edinburgh and London.

She is a member of Queen Margaret University's PR Advisory Panel and provides pro bono PR consultancy to Inspiring Scotland and its ventures.